Over 130 Years Old, The Justin Boot Company Continues To Enjoy Success
Over 130 years ago, a boot repair business started which has now become one of the largest and fastest selling boots available today. Justin Boots has seen many generations come and go. Both men and women alike have contributed to the success of the company, they’re high quality and durability are evident in all lines. Setting up shop along the Chisholm Trail, Justin boots began as a repair shop for cowboys and their boots. In 1879 another famous household item began production also, Ivory soap, which has become a very household name and item.
Not only does Justin Boots make excellent cowboy boots, but they make great work boots too, although the cowboy boot is their signature. Justin also fulfills the demand for hard working farm and rodeo workers with its complete line of roper boots. If wearing boots becomes part of your daily routine, the comfort and quality of these boots will be noticeable every time you put them on.
The company keeps a sharp eye on what the public wants and continuously delivers. They spend time organizing research focus groups to find out exactly what’s needed by the public. This attention to the public is what separates them from the competition and allows them to achieve the longevity that they’ve enjoyed.
Country music in general seems to have adopted Justin Boots as their official Western boots. There have been an awful lot of big time country music stars to walk on the Grand Ole Opry’s stage over the years. George Strait, one of country music’s biggest stars, has an entire line of Justin cowboy boots with his name on them. It doesn’t get much bigger than that.
The company has enjoyed a wide appeal to just about every person in America and their corresponding lifestyle. It doesn’t matter if you are only ten, or you’ve been walking around for eighty years, everyone looks good in their Justin’s, now that’s great marketability.
